Posted 18 days ago
Company Overview
Jamieson Wellness Inc. is Canada’s leading health and wellness company and on a mission to become the world’s most successful and trusted health and wellness player.
Established in 1922, Jamieson is our 100 years old heritage brand, which is recognized as Canada's #1 consumer health brand. In addition, we also market and manufacture a series of leading specialty supplements brands under the youtheory, Progressive, Smart Solutions, and Iron Vegan brands.
On top of our outstanding brand portfolio, Jamieson Wellness Inc. has been recognized as one of the top ten most reputable companies in Canada and is well regarded for our industry leading commitment to quality – exemplified through award-winning innovations and meeting of rigorous manufacturing certification standards. And, Jamieson is no longer just a Canadian success story, as our brands are established and growing rapidly in more than 50 countries around the world. For more information, please visit www.jamiesonwellness.com
Our Jamieson Diversity and Inclusion Statement
At Jamieson Wellness, we cherish diversity, equity and inclusion and we know we must constantly listen, learn and take action to ensure these principles remain embedded in our culture. We encourage everyone to bring their whole selves to work and celebrate the differences that make us unique. We are accountable to build an environment free of bias in regard to citizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender orientation, gender identity, gender expression, and all other types of behaviours that are not conducive to an inclusive environment. We hold ourselves and all stakeholders to a high standard of diversity equity and inclusion, because anything else is unacceptable.
Overall Responsibilities
The Senior Manager, North America Digital Marketing, Specialty Brands is primarily responsible for building and executing exceptional digital content plans with the goal of driving consumer engagement, loyalty, and education. Across the Specialty portfolio of brands (youtheory, Progressive, Iron Vegan, and Smart Solutions), the Senior Manager, North America Digital Marketing, Specialty Brands will develop a multi-social channel content and email marketing strategy that utilizes best practices to deliver compelling brand stories that lead to increased engagement. In addition, the role will ensure a data based approach to monitoring, evaluating, and optimizing content performance, ensuring that business goals are met.While the Senior Manager, North America Digital Marketing, Specialty Brands will oversee digital marketing for all speciality brands, the intent is for this senior marketer to prioritize their focus on youtheory – our fast growing, California based, wellness brand.
This role will be a member of our Global Marketing Department, report to the Director of Global Digital Marketing and Media, and directly oversee the performance and development of two Associate Digital Marketing Managers and manage 3rd party agencies and content creators.
In addition to the above reporting arrangement, effectiveness in this role will require the incumbent to work across commercial leadership in our Canada BU, USA BU, and eCommerce Team, demanding high collaboration skills and agility.
Specific Key Responsibilities & Duties
Key Performance Metrics
Knowledge, Skills & Abilities Requirements
Jamieson Wellness Inc. is an Equal Opportunity Employer and welcomes and encourages
applications from all interested and qualified candidates. In accordance with the Accessibility for
Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Jamieson Wellness Inc. will provide accommodations throughout the recruitment, selection and/or assessment process to
applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Jamieson Wellness Inc. Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation
Jamieson Wellness Inc. in Toronto, Ontario, Canada